Web3 Gaming Week.
Conceived and delivered Google's first Web3 developer summit. 300+ builders, 13 Layer-1 partners, multi-million dollar pipeline.
Challenge
Web3 gaming was nascent and fragmented. Google Cloud needed to establish its position as a key infrastructure provider and catalyst for innovation in decentralized gaming. The space had no unifying event, and Google had no established credibility with Web3-native builders.
What I did
The entire event was conceived from scratch: a six-day summit blending technical deep dives with a competitive game jam format where builders could prototype and pitch.
Partnerships with 13 Layer-1 blockchain ecosystems were secured through targeted outreach. Each partner brought their developer community, creating a network effect that no single chain could have achieved alone.
The program architecture was designed to serve two audiences at once: Google's commercial objectives (pipeline generation, partnership revenue) and the builder community's needs (hands-on learning, real funding opportunities, direct access to ecosystem leads).
Outcome
300+
developers attended on-site and online
13
Layer-1 partnerships via targeted outreach
Multi-million $
co-marketing and partnership revenue
First-mover
Solidified Google Cloud's position in Web3 gaming